Product Analyst Application
Passionate about transforming data into actionable insights that drive product growth and user experience improvements.
I'm a nanoscience graduate with a passion for transforming complex data into actionable insights that drive product growth. My background in precision experimentation and data analysis has prepared me to thrive in the mobile app analytics landscape, where small, targeted adjustments in strategy can create disproportionate gains in performance and user engagement.
I'm particularly fascinated by how AI has made high-powered, personalised tools accessible globally, unlocking richer datasets than ever before. My approach combines analytical rigour with adaptability, focusing on optimising performance in challenging environments where user acquisition costs are rising and privacy regulations limit tracking.
I developed this mobile app analytics dashboard using Python to build an ETL pipeline that generates and cleans synthetic campaign data. The dashboard calculates key performance indicators including CTR, CPI, Conversion Rate, LTV, ROI, and Day-7 Retention, with interactive visualizations and A/B testing capabilities designed for both technical and non-technical stakeholders.
View Live DashboardI'm genuinely fascinated by the current mobile app landscape and how AI-driven tools are transforming user experiences. Carrots Lab's focus on high-impact, AI-powered mobile apps aligns perfectly with my passion for optimizing performance in challenging environments. I'm particularly motivated by the opportunity to tackle rising user acquisition costs, retention challenges, and privacy regulation constraints while keeping acquisition efficient and monetization sustainable.